Outback Trading Company: Blending Tradition, Functionality, and Rugged Outdoor StyleIntroductionIn a world where fashion often leans more towards aesthetics than practicality, Outback Trading Company emerges as a rare gem that successfully merges both. Founded in 1983, this Pennsylvania-based brand carved a niche for itself in the outdoor apparel industry by offering garments that are as functional as they are stylish. With roots inspired by the tough Australian outback, Outback Trading Company has become synonymous with oilskin dusters, durable jackets, wide-brimmed hats, and weatherproof gear that stands the test of time.
This article delves deep into the journey of the Outback Trading Company — exploring its origins, evolution, signature products, values, and future vision — all in a detailed, comprehensive format aimed at providing a complete 2000-word exploration.
The Story Behind the Brand
The story of Outback Trading Company starts with Wilson King, an adventurous spirit with a keen eye for craftsmanship and quality.
. While exploring the vast landscapes of Australia, he encountered the classic oilskin duster — a waterproof coat used by Aussie ranchers and stockmen for decades. Struck by its unmatched durability and versatility, King envisioned a similar need in the American market, particularly among farmers, ranchers, equestrians, and outdoor lovers.
King’s idea wasn’t just about selling a coat; it was about introducing a lifestyle.After returning to the U.S., he started importing oilskin dusters and selling them directly from the back of his car.
The demand soared, and thus, in 1983, the Outback Trading Company was officially born.
Philosophy and Mission
Unlike fast fashion brands that churn out seasonal trends, Outback creates timeless pieces meant to endure both nature and time. The company believes in:
Functional Fashion: Every piece serves a practical purpose, be it warmth, water resistance, or wind protection.
Authenticity: Designs rooted in the old-school cowboy and outback traditions.
Customer-first craftsmanship: Focused on making reliable gear that customers can depend on, season after season.
The Signature Product: Oilskin Apparel
What is Oilskin?
Oilskin is a cotton-based fabric treated with oil to make it waterproof. Originally developed by sailors in the 18th century, it was later adopted by Australian ranchers. This fabric became the signature offering of Outback Trading Company.
Dusters and Jackets
Their oilskin dusters became iconic. These long coats are windproof, waterproof, breathable, and tough — the ultimate gear for harsh climates. Over the years, the company expanded its oilskin line to include shorter jackets, riding coats, and even lined winter versions.
Expanding the Line: Products That Go Beyond Coats
Western Apparel
Outback has a deep-rooted Western American aesthetic. From denim snap shirts to ranch-ready work jackets and cowboy-cut outerwear, the company caters to modern cowboys and cowgirls.
Women’s Line
Initially a male-dominated product line, Outback Trading Company has successfully diversified to include a robust women’s collection. Tailored jackets, riding vests, and breathable shirts blend femininity with functionality.
Outdoor Accessories
They also design wide-brimmed hats, gloves, travel bags, and even leather belts — all engineered with the same quality and toughness as their apparel.
Durability & Quality Control
One of Outback Trading Company’s greatest strengths lies in its quality assurance. Here’s how they maintain it:
Heavy-duty stitching ensures long-term wear.
Reproofing kits are available for oilskin garments, so users can re-waterproof their jackets at home.
Reinforced seams and rust-proof hardware.
Use of fleece linings for insulation in colder gear.
Customers often say that one Outback jacket can last them over a decade — a true testament to the brand’s promise.
Sustainability and Ethical Production
In a time when fast fashion faces growing criticism, Outback Trading Company has stayed ahead by staying true to its sustainable principles.
Slow fashion: Instead of hundreds of styles each year, they focus on perfecting a few.
Eco-conscious design: Cotton-based materials and minimal synthetic fibers are used wherever possible.
Additionally, the brand maintains fair labor standards across their manufacturing processes, often partnering with family-owned factories.
Global Reach with a Local Heart
While based in Oxford, Pennsylvania, Outback Trading Company ships worldwide. Their customer base includes:
Equestrians in Texas
Ranchers in Wyoming
Adventurers in Canada
Riders in South Africa
Hikers across Europe
And yet, they remain loyal to their roots — still participating in local trade shows, rodeos, and agriculture fairs. Their products are found in farm stores, Western boutiques, and outdoor gear shops across North America.
Community Engagement and Ambassador Program
The company actively engages with its loyal customers through:
Brand Ambassador Program: Collaborations with real-life riders, ranchers, and travelers who wear Outback gear every day.
Social Media Challenges: Showcasing how customers use their Outback gear across different terrains.
Customer Stories: A dedicated section on their website where fans share photos and testimonials about their journeys in Outback attire.
Customer Loyalty and Reviews
Outback Trading Company enjoys a strong fanbase that praises:
“My jacket lasted through 8 rodeo seasons and still looks great.”
“Best investment I made for my trail rides.”
“Looks good enough to wear into town, tough enough for the pasture.”
Repeat purchases are common, and customers often pass their Outback gear down generations.
Challenges and the Road Ahead
Like every legacy brand, Outback has faced modern challenges:
Competing with low-cost alternatives from fast fashion.
Adapting to e-commerce and international shipping demands.
Balancing tradition with evolving customer tastes.
Yet the brand has responded wisely — improving their online shopping experience, introducing new fabric technologies (like waterproof breathable membranes), and maintaining classic looks with modern fits.
Conclusion: Why Outback Trading Company Still Matters
Outback Trading Company isn’t just a clothing brand — it’s a symbol of resilience, tradition, and the spirit of adventure. In a world that moves fast, it offers something slow, sturdy, and soulful. From oilskin dusters braving the storm to felt hats shading sun-scorched brows, every product tells a story.